Visual identity

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Sole Fuentes Yoga - visual identity

Brief: A warm and minimal visual identity for Sole Fuentes' yoga practice, to be applied as a business card and a flyer for her upcoming retreats.

Concept: Sole's students are loyal and it's not a coincidence. She is an experienced, warm and caring yoga instructor, that brings people together. I tangibilized these feelings through earthy tones, rounded and soft illustration and light fonts.

Technique: Digital illustration and design

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Logo and business card

Flyer for her next yoga retreats, applying all the visual identity elements.